Transforming Beverage Distribution Dynamics

Overview

Breakthru Beverage Illinois (previously known as Wirtz Beverage), a prominent multi-state distributor with a rich history dating back to 1945, sought to elevate its operational capabilities. With a legacy built on values and partnership, the company operates across Illinois, Nevada, Minnesota, Wisconsin, and Iowa, generating impressive annual revenues and supporting a large workforce. The strategic transformation of their operations was essential to maintaining their competitive edge in the dynamic beverage industry.

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Optimizing Operations for Growth

Challenge

Faced with increasing demand and expansion challenges, Breakthru Beverage struggled with inefficiencies stemming from operating across three separate warehouses. These logistical constraints hindered the company’s ability to scale effectively and meet customer expectations. Recognizing the need for a streamlined solution, Breakthru Beverage embarked on a mission to develop a more efficient distribution infrastructure capable of supporting future growth and enhancing service quality.

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Advanced AS/RS Technology Driving Efficiency

Solution

To overcome these challenges, Breakthru Beverage Illinois strategically invested in a new, state-of-the-art distribution center in Cicero, IL. The redevelopment of the former Sportsman’s Park resulted in a 604,907 sq. ft. facility, featuring advanced AS/RS technology from Westfalia. This facility includes 555,449 sq. ft. of warehouse space, 106,409 sq. ft. of office space, and 25,000 sq. ft. of cooler space. The AS/RS system boasts 22,470 pallet positions, 3 tandem Storage and Retrieval Machines (S/RM), and a capacity of 200 pallet moves per hour.

This cutting-edge infrastructure enhances operational efficiency, optimizes inventory management, and supports Breakthru Beverage’s long-term growth strategies.

Specifications

System Features

Table Description
Specification
Description
Size

AS/RS Footprint: 165,134 sq. ft.

Capacity

30,027 pallet positions

3 aisles servicing: 4-deep, 6-deep, and 10-deep reserve storage lanes

5 storage levels high

Technology

3 tandem-pallet Satellite® S/RMs in 3 aisles, 5 levels high

Pallet conveyor systems

Automatic pallet replenishment to pallet flow pick lanes on 4 levels

Software

Savanna.NET® Warehouse Execution System (WES)

Achieving Unprecedented Efficiency and Growth

Results

The implementation of Westfalia’s AS/RS technology and Savanna.NET® WES yielded remarkable results for Breakthru Beverage. The new distribution center achieved unprecedented efficiency levels, significantly reducing receiving times and increasing storage capacity. This enhanced operational efficiency not only met current demands but also positioned Breakthru Beverage for sustained growth and future scalability in a rapidly evolving market.

Powering Breakthru Beverage’s Success

Benefits

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Enhanced Efficiency: Advanced AS/RS technology significantly improved operational performance.

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Optimized Inventory Management: Streamlined processes for better control and accuracy in inventory handling.

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Increased Storage Capacity: Tripled storage capacity while reducing the overall facility footprint.

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Scalable Growth: Positioned the company for sustainable growth and future scalability in the beverage industry.

The Westfalia Difference

Triple Rail System

Protect your pallets from deflection and breakage with the only proven triple-rail system on the market, exclusively engineered by Westfalia for unmatched stability, increased load capacity, and efficient movement.

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